w3id log in experience
With IBM’s internal log in experience, the goal was to create an easy to use and aesthetically pleasing flow. Through this process, I completely overhauled the design of w3id, updating it to the latest IBM design standards. I also considered how to simplify the overall login experience by introducing new features and authentication methods. This required a careful balance between managing ease for the user with ensuring security considerations were addressed.
Company
IBM
Role
UX and Visual Design Lead
Platforms
Web, Mobile
Year
2023
Key screens
As the lead UX and Visual Designer for w3id, I worked with the security team and other designers to ensure that the new design addressed security requirements, while also simplifying the overall log in experience. The original design provided by a third party vendor was dated and confusing for users. The new experience uses IBM standards and simplifies the process while maintaining guardrails for security compliance.
Product impact & results
62.6
NPS score
A+
in ease and capabilities
96.7%
Goal completion rate
Cost savings
by removing dependency on third party software
*metrics collected during first quarter of launch